My GoDaddy TV Commercial

Entrepreneurship, Personal 7 Comments »

Entrepreneurship is all about taking initiative. After deciding my last startup’s wasn’t something I was truly passionate about, I wanted to start working on something new right away.

Completely by chance, one day I visited GoDaddy.com to check if a domain name was available and I noticed a small banner at the bottom of their website talking about a video contest. Apparently, GoDaddy crowdsourced TV commercials earlier in the spring by running a contest with huge cash prizes.

GoDaddy’s latest contest had 3x as much cash ($600K total) and a small twist. You had to make a 25 second TV commercial that would compel a viewer to visit their website to watch another minute or so of the video. It’s a great marketing strategy that has been deployed by other major companies.

GoDaddy announced the contest at the end of July and set the deadline as September 30th. Unfortunately, I was a little late to the game and only found out about it mid-August, and got serious about it near the end of August.

Two months to brainstorm, arrange, shoot, edit, and perfect, is barely enough time- and I had to do it in less than one. Read the rest of this entry »

ShuffleChat – A Post-Mortem

Entrepreneurship, Personal No Comments »

Intro

I didn’t write a post summarizing everything that happened to my last startup, LinkLarry, but after reading YouCastr’s post-mortem I thought it made sense to review my experience with ShuffleChat. After all, I did start this blog to share my experience and thoughts entrepreneurship.

Overview

I started ShuffleChat with my college roommate at the start of the new year. It was our first night of spring semester when he showed me a new website he discovered over the winter break where you video chat with strangers. He was excited about all the fun people were having. You could do anything on Chatroulette.com…

After playing around for a couple hours we saw the massive potential and decided to create our own version with many ideas for improvements. I’m an Internet marketer and minor programmer and my roommate is sales & marketing guy; so we had some complementary skills where I’d focus on the tech and he’d focus on the marketing and future sales. Even at this early point, we both predicted random video chat would take off, and of course a couple months later it reached a tipping point, receiving major press such as NYTimesCNNWashingtonPost. This was the peak of the random video chat fad…

Read the rest of this entry »


ColinWinter