Entrepreneurship is all about taking initiative. After deciding my last startup’s wasn’t something I was truly passionate about, I wanted to start working on something new right away.
Completely by chance, one day I visited GoDaddy.com to check if a domain name was available and I noticed a small banner at the bottom of their website talking about a video contest. Apparently, GoDaddy crowdsourced TV commercials earlier in the spring by running a contest with huge cash prizes.
GoDaddy’s latest contest had 3x as much cash ($600K total) and a small twist. You had to make a 25 second TV commercial that would compel a viewer to visit their website to watch another minute or so of the video. It’s a great marketing strategy that has been deployed by other major companies.
GoDaddy announced the contest at the end of July and set the deadline as September 30th. Unfortunately, I was a little late to the game and only found out about it mid-August, and got serious about it near the end of August.
Two months to brainstorm, arrange, shoot, edit, and perfect, is barely enough time- and I had to do it in less than one. Read the rest of this entry »
Only1noah did a cover of Adele’s Skyfall song shortly after it got leaked/released and I actually liked his version better. I’ve been inspired by so many musicians on YouTube lately (X-Factor too), I had to do something. It was Friday after all, so I figured I deserved a break from my startup work.
I knew Only1noah’s cover would be the perfect fit for this remix, but I didn’t know how awesome it would be until I started editing the Official Skyfall Trailer for the remainder of the song. Enjoy!
I saw the ‘silly/fun’ look Coke Zero was going for, but if they had done some more close ups and slow-mo’s it could have been more dramatic, rather than seeming silly at parts. I guess drama/suspense/thriller is more my style and that’s why I made the remix above.
Several redditors point out the Coke Zero video was likely all done with actors, but so what? I’m sorry it wasn’t authentic enough for you. But consider how poor the camera work and timing would be with random people and it would have also cost several times more to get enough good shots.
I don’t know what Coke’s budget was, but it seems like they were pretty effective; the video got close to a million views in the first day!